As the Digital Graphic Designer at Book Outlet, I’ve created everything from bold, "ugly" ad campaigns, scroll-stopping social posts to fun interactive email designs and refreshed branding. Over four years growing the branding across every channel has been such an exciting and fulfilling journey.

Brand Identity

Rebranded Book Outlet's logo to match the growth and vision the company is striving for. Alongside that, we defined our creative direction by building design systems.
  • Logo Redesign: To identity our brand and product, the addition of a dot on the book icon reinforces the message elevating the brand's identity.
  • Brand System Extension: Developed clear guidelines for logo, colour, typography and other elements across all channels to ensure the branding is consistent throughout.